Ascending Web Services

Turn Your Credit Card Fees IntoProfits

Gas Stations Have Passed Credit Card Fees to Customers for Years—Now You Can Too! Credit card processing for small business with dual pricing eliminates processing fees entirely, or choose standard payment processing with competitive rates.

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Shift The Burden

Give customers the choice of a cash price or a card price. Then your business doesn't have to absorb those costs.

Instant Profitability Boost

Businesses like yours are already profiting more just by adopting this dual pricing model.

Compliant And Simple

Our system ensures dual pricing can be implemented in a compliant way when pricing is clearly disclosed, and integration is seamless.

Boost Your Business With Dual Pricing

We've been providing top-notch payment processing for years, but now, with Dual Pricing being widely used nationwide and available when pricing is clearly disclosed, you can eliminate your processing costs entirely—just like the Gas Stations have for years. Of course, we can still offer savings with our Standard Processing, but we are encouraging our Net Zero Fees Dual Pricing for all businesses with in-person purchases.

How it Works? At checkout, the customer is presented with two price options: a lower price for cash payments and a slightly higher one for card payments. The card price covers processing fees, allowing you to retain more of your revenue while keeping your customers informed and happy.

Standard Credit Card Processing

Traditional credit card payment processing with competitive rates and transparent pricing. Perfect for businesses that want straightforward cc processing with no additional setup required. Ideal for small business cc processing needs.

  • Competitive processing rates
  • All major credit cards accepted
  • Simple, transparent pricing
  • Works with existing equipment
  • Payment processing services for small business

Dual Pricing (Recommended)

ELIMINATE FEES

Eliminate your processing costs entirely with our innovative dual pricing model. We've been providing payment processing for years, and with Dual Pricing now widely used nationwide and available when pricing is clearly disclosed, you can operate with net zero fees. This is our recommended solution for all businesses with in-person purchases.

How Dual Pricing Works: At checkout, customers see two clear price options: a lower cash price and a slightly higher card price. The card price covers all processing fees, allowing you to retain 100% of your revenue while keeping your customers informed and happy.

  • Eliminate all processing fees
  • Can be implemented in a compliant way when pricing is clearly disclosed
  • Works with credit and debit cards
  • Customers appreciate transparency
  • Used by thousands of businesses nationwide

How Credit Card Fees Actually Work

Here's something most customers don't realize: When businesses accept credit cards with traditional processing, they typically absorb the 2-4% processing fees on every card transaction. To cover these costs, businesses often build these fees into their prices from the start—meaning everyone pays higher prices, whether they use cash or card.

With dual pricing, you have the flexibility to:

  • Set your cash price at what you actually want to charge, without building in credit card processing fees
  • Offer a card price that includes the processing fee, so card-paying customers cover the cost of their payment method
  • Give customers choice—they can pay cash for the lower price, or use a card and cover the processing fee

Benefits for Both Business and Consumer

For Your Business:

  • • Keep 100% of revenue from cash transactions
  • • Eliminate processing fees on card transactions
  • • More competitive pricing flexibility
  • • Better profit margins

For Your Customers:

  • • Lower prices when paying with cash
  • • Transparent pricing—no hidden fees
  • • Choice of payment method
  • • Fair pricing structure

This transparency and flexibility benefits everyone. Cash customers get better prices, card customers understand they're covering the processing fee, and your business operates more profitably. It's a win-win-win model that's been working successfully at gas stations for years and is now available to businesses nationwide.

Why Choose Dual Pricing?

While we offer both standard processing and dual pricing, here's why dual pricing is our recommended solution:

Give customers clear options

Your customers get the choice between two price points, and the differences are clearly communicated at checkout. It's a win-win: they choose how to pay, and you stay transparent with pricing.

Retain more profit by offsetting fees

Dual Pricing allows you to avoid absorbing the cost of card transaction fees, keeping more of your revenue. Card-paying customers cover the small extra fee, while cash customers pay less.

Compliant and Simple Setup

Our Dual Pricing can be implemented in a compliant way when pricing is clearly disclosed. Our team will handle everything, making the transition seamless, ensuring your business follows card network guidelines and regulations.

Customers Remain Happy

With transparent pricing, your customers can choose how they want to pay—cash for the discount or card with the fee. No surprise charges, just fair options. Just like at the gas station.

How Much Money Can You Add To Your Bottom Line?

Simply slide the dollar amount to your monthly credit card processing volume!

$0$100,000$200,000$300,000$400,000$500,000
$7,000.00
Monthly Savings
$84,000.00
Annual Savings

*Savings calculated at 3.5% average processing fee. Actual savings may vary.

Simple, Hassle-Free Equipment Upgrades—Only If Needed

Worried about upgrading your equipment? Don't be. In most cases, our Dual Pricing system works with your existing payment terminals. If you do need new equipment, we provide affordable options for all uses, making the transition easy.

Use Your Existing Equipment

Our system is compatible with most modern terminals—no need for upgrades in most cases.

Easy Installation and Setup

If new equipment is needed, our team provides step-by-step guidance to get you set up quickly and with minimal disruption to your business.

Expert Support

Our experts are always available to assist with any questions, ensuring your system runs smoothly from day one.

Future-Proof Technology

Stay ahead of the game with reliable payment tech that adapts to industry changes.

Start Saving with Dual Pricing in 3 Simple Steps

1

Get Started With DAC's Dual Pricing

Complete our basic intake form, and we'll review your current processing and equipment. We'll provide a seamless transition plan and highlight your potential savings.

2

Set Up Your Pricing – It's Simple

Add two price options: a lower one for cash and a slightly higher one for card payments. Our team will assist you every step of the way, ensuring a smooth setup and ongoing support.

3

Your Customers Choose, You Boost Profits

At checkout, customers decide—cash for a discount or card for convenience. The price difference is clearly displayed, and card payments cover the processing fees, so you keep more of your revenue with each sale.

Get Started Today – It's Fast and Simple!

What Happens After You Apply?

  • Timeline: You can typically start using dual pricing within a few days to a couple weeks after applying.
  • What You'll Need: We'll review your current processing setup and equipment. In most cases, we can reprogram your existing terminal.
  • Setup Process: Our team will get you approved at our processors, set up your system, train your staff, and ensure you're ready to begin saving on credit card fees.

Who We Are & Why We Do This

Ascending Web Services is a certified independent broker that connects Florida businesses with payment processing solutions through David Allen Capital and trusted processing partners. We focus on serving businesses throughout Florida, helping them explore payment processing options including standard credit card processing and dual pricing solutions. Our team is dedicated to helping Florida business owners grow their business and achieve their financial goals.

Payment Processing FAQs

Common questions about payment processing and dual pricing

What is Dual Pricing?
Dual Pricing is a pricing model that allows businesses to offer two prices: a cash price and a card price. Customers who choose to pay with a card cover the credit card processing fees, while those who pay with cash receive a discount. This helps businesses avoid paying expensive credit card fees.
Is Dual Pricing legal?
Dual pricing is widely used nationwide and can be implemented in a compliant way when pricing is clearly disclosed before purchase. It's compliant with Visa, Mastercard, and other major credit card brands when both prices are clearly displayed to the customer before the transaction.
How is Dual Pricing different from a surcharge?
A surcharge is an additional fee added only to credit card transactions, while Dual Pricing offers two distinct prices upfront—one for cash and one for card payments. Dual Pricing can be implemented in a compliant way when pricing is clearly disclosed. Also, Dual Pricing covers the fees charged on Debit Cards—where surcharges cannot be added to Debit cards—costing the business about 1.5-2% of Sales.
Won't customers be upset if they have to pay more for using a card?
At checkout, your payment terminal clearly displays both prices (cash price and card price), and customers simply choose how they want to pay. For example, the reader might show Cash Price = $56 and Card Price = $58.24. Most customers are familiar with this model from gas stations. We provide clear signage and communication materials to help explain dual pricing to your customers. The transparency of showing both prices upfront helps customers understand the difference and appreciate having the choice.
Do I need to get new equipment?
In most cases, we can simply reprogram your existing payment terminal to handle Dual Pricing. If you do need new equipment, we offer affordable options that integrate seamlessly into your current setup.
How much money can I save with Dual Pricing?
It depends on how much of your revenue comes from credit card transactions. However, on average, businesses can save 2-4% of each card transaction by passing the fees on to customers instead of absorbing them.
How quickly can I start using Dual Pricing?
You can start within a few days to a couple weeks. After a quick consultation with our experts, we'll get you approved at our processors, set up your system, train your staff, and ensure you're ready to begin saving on credit card fees right away.
Does Dual Pricing apply to all payment types, like debit cards?
Yes, Dual Pricing applies to all card transactions, including debit cards.
What about compliance with card networks like Visa and Mastercard?
Our Dual Pricing and how we set it up for you is fully compliant with Visa, Mastercard, and other major card networks. We ensure that your system follows all guidelines and regulations to avoid any issues.
How do I explain this to my customers?
Most customers are already familiar with dual pricing from gas stations. At checkout, your payment terminal will clearly display both prices (cash price and card price), and customers simply choose how they want to pay. The transparency of showing both prices upfront helps customers understand the difference, and most appreciate having the choice. We also provide signage and communication materials to help explain the benefits.
Will I lose customers because of this?
Most businesses find that customers appreciate the transparency and choice. Since gas stations have been using this model for years, customers are familiar with it. By providing clear, upfront pricing, customers understand that paying with cash or card is their choice, and they can see exactly what they're paying for.
Isn't this just another way to increase prices?
No. Dual Pricing doesn't increase your prices—it shifts who pays the processing fees. With traditional processing, you absorb the 2-4% processing fees on every card transaction. With Dual Pricing, customers who choose to pay with a card cover those fees, while cash customers pay less. You keep 100% of your revenue, and customers have transparent pricing options.
Can I still offer discounts or promotions with Dual Pricing?
Yes! Dual Pricing works alongside your existing pricing, discounts, and promotions. You can still offer sales, specials, and loyalty programs. Dual Pricing simply gives customers the choice between cash and card prices at checkout.
Does Dual Pricing work for online transactions?
Dual Pricing is primarily designed for in-person transactions where customers can choose between cash and card at the point of sale. For online transactions, standard credit card processing is typically used. However, we can discuss your specific needs and explore options that work best for your business model.
What if I have questions or need help after implementation?
Our expert support team is always available to assist with any questions or issues. We provide ongoing support to ensure your payment processing system runs smoothly, and we're here to help with any questions about your dual pricing setup, equipment, or processing needs.

Payment Processing by City

Explore payment processing and dual pricing solutions available in cities throughout Florida. Each city page includes local market insights and payment processing solutions tailored to your area.

Miami Payment Processing

Credit card processing and dual pricing for Miami businesses in tourism, hospitality, retail, and restaurants.

Fort Lauderdale Payment Processing

Payment processing solutions for Fort Lauderdale businesses in marine, hospitality, and professional services.

Orlando Payment Processing

Credit card processing for Orlando businesses in tourism, technology, healthcare, and retail industries.

Tampa Payment Processing

Payment processing services for Tampa businesses in finance, healthcare, manufacturing, and retail.

Lakeland Payment Processing

Credit card processing for Lakeland businesses in agriculture, manufacturing, and retail sectors.

Haines City Payment Processing

Payment processing solutions for Haines City businesses in citrus, agriculture, and small business sectors.

Ready to Get Started with Payment Processing?

Whether you choose standard credit card processing with competitive rates or our dual pricing solution to eliminate fees entirely, we'll help you find the right payment processing solution for your business. Get started today—it's fast, easy, and risk-free!

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